Rose Gold Hair Dye Guide: Get That Instagram-Worthy Look

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It’s blooming lovely! Rose gold hair is everywhere and it’s shooting up our hair color radar as this year’s on-trend, all-season, must-have hue. All you want to know is, what is the best rose gold hair dye to get the look at home?

This shade is everywhere this year and it’s not going anywhere anytime soon.

It’s been spotted on celebs from Beyoncé to Bella Hadid, and on Instagrammers like Khloé Kardashian and Emily Ratajkowski.

If you want to be on-trend for the next few seasons, then it’s a look you should be going for.

Whether you’re looking for a temporary or permanent solution, we’ve found 6 amazing products that’ll help you get the look at home!

Read on dear petals!

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What Is So On-Trend About Rose Gold Hair Color?

This trendy rose gold shade is part of the edgy new metallic colors like copper, gold and silver that are all the rage in everything from hair color to homewares.

Ii’s more ashy and pink than shades like strawberry blonde or copper so it more suited to those with cooler tones.

That’s not to say it can’t suit warmer undertones too – it’s a color combo that both blondes and red heads love experimenting with for its multi-dimensional fabulousness.

It’s one of those colors that looks good as it fades from bright pink to a more subtle rosy hue.

Check out the latest looks and rose gold hair ideas on our Pinterest board for inspiration.

best rose gold hair color ideas

Which is the best rose gold hair dye?

Here are some of the best ravishing rose box dyes you can buy off the shelf to get the on-trend metallic look at home!

Always match the color your hair is now to the color chart on the side of the box.

You can always do a strand test to make sure you’ll get the color your heart and head desires.

TOP PICK!

L’Oreal Superior Preference Dark Rose Gold

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7RB Dark Rose Blonde, Pack of 1, Hair Dye

Best rose gold hair dye for: Cool pink hues.

This is our fave for giving a rosy blonde shade to cooler tones.

This one was so easy to apply, it didn’t drip and dye our sink! We tried this on mid-dark blonde hair and the color came out subtle and shimmery.

It’s not total coverage, but it means that our natural blonde highlights shine through which gives it another dimension. This is an ashy rose gold on ice.

Pros

  • Creates a beautiful sparkly rosy-blonde shade, very on-trend
  • Provides a warm blonde color with a light pink tint, described as “scrummy”
  • Ideal for natural blondes looking for a subtle change without drastic results
  • Easy to apply without dripping, minimizing mess during application
  • Subtle and shimmery color outcome on mid-dark blonde hair
  • Allows natural blonde highlights to shine through, adding dimension
  • Described as an ashy rose on ice, giving a unique and stylish look

Cons

  • Not total coverage, may not completely cover all hair strands
  • Color outcome may vary depending on individual hair type and starting color
  • May not provide drastic changes for those seeking a more dramatic transformation

#1 Clairol Natural Instincts Dark Rose Blonde.

Clairol Natural Instincts Semi-Permanent No Ammonia Hair Dye, 7RG Dark Rose Gold Blonde

Features & ingredients:

  • Ammonia-free formula with 80% naturally-derived ingredients
  • Infused with a blend of antioxidants and vitamins C&E for healthy, shiny hair
  • Color lasts up to 28 washes
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Reviewers say:

“At first this product turned my hair light brown! But after a few days it faded and become a lovely rosy-blonde color. In the sunlight it really shines!”

“I’m a redhead naturally and I had some blonde highlights done but decided I missed my natural color. This is the perfect match and looks natural. I love it.”

“This added some beautiful red tones to my blond hair. Looks exactly as it does on the box.”

Our experience:

Clairol Natural Instincts Dark Rose Blonde is the perfect option for those looking for a natural, ammonia-free hair dye.

We tried this hair dye on mid-blonde to light hair and as the reviewers say, it did come out a little dark and almost a light brown.

We used Head and Shoulders shampoo (top tip!) on our next couple of washes to fade it faster and that did the trick. We were a bronze-pink blonde hurrah!

It faded really well, with no brassiness or dryness either. So it makes our list for that.

Best for: Darker rose tones that last.

#2 Garnier Olia Dark Rose Quartz Hair Dye.

Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 7.20 Dark Rose Quartz, 2 Count (Packaging May Vary)

Features & ingredients:

  • Bright, vivid hair color.
  • A pleasant smell with no ammonia.
  • Gentle on your scalp.
  • Visibly improves the quality of hair
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Reviewers say:

“My hair was bleached medium blonde when I decided to give this a try. I am loving it so much. It came out darker than I thought it would, but I’m still happy with this dye!!”

“I’ve never had so many compliments on my hair as since I started using this! It took a bit of time to get the color even, but the result it worth it. It’s the best soft pink hair dye I have found. “

Our experiences:

This is a warmer shade so we gave it a try on light blonde, highlighted hair.

The color is definitely more pink than red! It’s not as bright as on the box and less golden but still a stunning, shimmering color.

We love the vivid lift it gave our hair and it felt soft too. Might be too pink for some.

Best for: Soft, pinker tones.

#3 L’Oreal Superior Preference Dark Rose Gold

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7RB Dark Rose Blonde, Pack of 1, Hair Dye

Features & ingredients:

  • A pearlescent color that is suitable for all skin tones.
  • The Color Extender revives the color with each application.
  • Gives you up to 8 weeks of fade-free color. 
  • Show-stopping, intense color.
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Reviewers say:

“I used this hair dye on dark blonde hair. It’s a really beautiful color. It looks a sparkly rosy-blonde shade, very on trend too. I’m impressed and so is my hair!”

“The color is scrummy- a warm blonde with a light pink tint. “

“As a natural blonde I’m always worried about trying new colors but this one turned out so lovely. It’s not a drastic change. I’ll definitely be buying it again.”

Our experience:

This is on the list as our fave for giving a strawberry blonde shade to cooler tones.

This one was so easy to apply, it didn’t drip and dye our sink! We tried this on mid-dark blonde hair and the colou came out subtle and shimmery.

It’s not total coverage, but it means that our natural blonde highlights shine through which gives it another dimension. This is an ashy rose on ice.

Best for: Cool pink hues.

#4 Garnier Olia Medium Rose Gold Hair Dye Permanent

Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 8.22 Medium Rose Gold, 2 Count (Packaging May Vary) (Pack of 2)

Features & ingredients:

  • Vivid, bright hair color
  • No Ammonia for a pleasant scent
  • Kind to your scalp
  • Visibly improves the quality of hair
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Reviewers say:

“I dyed my hair blonde ombré and added this on top. I wasn’t 100% sure it would take to such a brassy blonde but the color is beautiful and just what I wanted!”

“Very happy with the color I got from this dye, very nice rosy pink. I did read the reviews first and decided to pick up two boxes as I found out it might wash out quicker than most dyes.”

“The color showed up pretty well on my dark hair- although it looks a lot deeper in the sun. My hair feels healthier than before I dyed it which is great.”

Our experience:

We love Garnier Olia for it’s nourishing hair properties and this deep rose color has featured on many of our ‘Best of’ lists.

It’s a cool tone so not as warm as some on the list. It has more purple than yellow tones.

We used this on light brown hair to create a dark pink hue and the results were a stunning, shimmering dark pink.

It can get patchy so we used two boxes and our hair felt so soft and conditioned afterwards. This is a great dye for fortifying your hair with a deep pink look.

Best for: Cool rich rose.

#5 Clairol Color Crave Rose Gold.

Clairol Color Crave Semi-Permanent Hair Dye, Rose Gold Hair Color, 1 Count

Features & ingredients:

  • Lets you express your unique style without the commitment of permanent color.
  • The thick and creamy formula allows for precise application.
  • Visible on brunette, blonde or bleached hair.

Reviewers say:

“I love that this product is so pigmented with my dark brown/black hair. I have the rose color and love it! Would totally recommend!”

“I bought 2 boxes of this product. The first box didn’t leave any color in my light to dirty blonde highlighted hair. Figuring I’d try it one more time, I did the 2nd box. It actually turned out great! I loved the color and got so many compliments.”

“I have platinum blonde hair and I bought this shade and I absolutely loved it! It was amazing color and coverage and made my hair so shiny and looked beautiful and lasted a full month.”

Our experience:

This is a semi-permanent color so it won’t last as long as permanent (some of the reviewers missed this fact!).

We used this on light blonde dyed hair and it did take two boxes to fully cover our just below shoulder length locks.

The resulting color was a beautiful almost pearlescent pinky shade, but not as strong as we expected. It’s a subtle shimmering shade with warmer tones, so may well fade to an orangey hue.

If you want a semi-permanent, lighter pink wash in your hair, this one is for you.

Best for: Subtle rosy tints.

#6 L’Oreal Paris Colorista Permanent Rose Gold Hair Dye Gel

L'Oréal Paris Colorista Permanent Gel Rose Hair Colour - Rose Gold

Features & ingredients:

  • Designed with pure dyes for a high intensity, bold color result for all hair types.
  • Permanent hair dye gel.
  • The perfect long-lasting formula to create your own unique look.
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Reviewers say:

“First time dying my hair, so bleached it until it was almost platinum blonde. Mixed and applied the dye thoroughly/evenly, and it turned my roots quite a bit darker than expected. Has now faded a bit into a pastel peach color which looks closer to what is on the box, and I quite like the way it looks.”

“I have wanted to dye my hair this color for some time, gave it a go and came out great and left my hair lovely and soft and smelling great.”

“I really like the results after dying my hair pink with this hair color. The color is very vibrant and I like it a lot.”

Our experience:

We are big fans of the Colorista range here at Coloured Hair Care HQ and the permanent gels have made many of our Best Of Lists for their long-lasting wonder.

We dyed light brown hair with this one as we expected a strong color that would take well.

We weren’t disappointed. The color is quite pinky-gold and some of the reviews mentioned peachy hues which is true.

But it is a gorgeous bold and vibrant shade with plenty of lustre that will wear well.

The gel formula makes it easy to apply too. Go for this is you want bright color.

Best for: Brightest rose gold.


TOP PICK!

L’Oreal Superior Preference Dark Rose Gold

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7RB Dark Rose Blonde, Pack of 1, Hair Dye

Best for: Cool pink hues.

This is our fave for giving a strawberry blonde shade to cooler tones.

This one was so easy to apply, it didn’t drip and dye our sink! We tried this on mid-dark blonde hair and the color came out subtle and shimmery.

It’s not total coverage, but it means that our natural blonde highlights shine through which gives it another dimension. This is an ashy rose on ice.

Best rose gold hair dye at a glance.

Hair dyeLooks likeBest forBuy it now
Clairol Natural Instincts Dark Rose Blonde.

Clairol Natural Instincts Semi-Permanent No Ammonia Hair Dye, 7RG Dark Rose Gold Blonde

Darker rose tones that last.
Garnier Olia Rose Quartz Hair Dye.q? encoding=UTF8&ASIN=B07KJQDVM4&Format= SL160 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=colouredhairc 20&language=en USir?t=colouredhairc 20&language=en US&l=li2&o=1&a=B07KJQDVM4Soft, pinker tones.
L’Oreal Superior Preference Dark Rose Gold

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7RB Dark Rose Blonde, Pack of 1, Hair Dye

Cool pink hues.
Garnier Olia Medium Rose Gold Hair Dye Permanent

Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 8.22 Medium Rose Gold, 2 Count (Packaging May Vary) (Pack of 2)

Cool rich rose.
Clairol Colour Crave Rose Gold.

Clairol Color Crave Semi-Permanent Hair Dye, Rose Gold Hair Color, 1 Count

Subtle rose gold tints.
L’Oreal Paris Colorista Permanent Rose Gold Hair Dye Gel

L'Oréal Paris Colorista Permanent Gel Rose Hair Colour - Rose Gold

Brightest rose gold.

Buyer’s Guide: How to Choose the Right Rose Gold Hair Dye for You

Finding the right shade of rose gold for your hair can be a challenge, especially since there are so many different options on the market.

Here’s how to choose the perfect rose gold shade for you.

#1 Hair Type & Texture

The first thing you need to consider when choosing a rose gold hair dye is your hair type and texture.

Different types of hair absorb color differently, so you want to make sure you choose a hair dye that will work well with your hair.

  • If you have fine hair, you may want to opt for a lighter shade of rose gold, as darker shades can weigh down your hair.
  • If you have thick, curly hair, on the other hand, you may want to go for a darker shade to ensure the color shows up well.

Always consult with a hairstylist to determine your hair type before deciding on a specific shade.

#2 Skin Tone

Another important factor to consider when choosing a rose gold hair dye is your skin tone.

  • If you have warmer undertones, a rose gold shade with hints of gold may be more flattering.
  • If you have cooler undertones, a rose gold shade with hints of pink may be better suited for you.

But don’t worry! There are a variety of rose gold shades on the market, so you’ll be sure to find one that complements your skin tone perfectly.

#3 Semi-Permanent or Permanent Color

Once you’ve chosen your shade of rose gold, you need to decide whether to go with a semi-permanent or permanent color.

  • Semi-permanent colors are great for those who want a temporary change or want to try out different shades before committing to a permanent color.
  • Permanent colors are ideal for those who want a long-lasting change and don’t want to have to touch up their color as frequently.

Consider your lifestyle and preferences when deciding which option to choose.

#4 Strand Test

Before applying any hair dye to your entire head, it’s essential to do a strand test.

This test will give you an idea of how the color will look on your hair and help you avoid any nasty surprises.

To do a strand test:

  • Mix a small amount of the hair dye with developer according to the instructions.
  • Apply the mixture to a small section of hair and leave it on for the recommended amount of time.
  • Rinse the hair and check the color to see if it’s what you were expecting.

Doing a strand test can also help you determine whether you need to adjust the development time to achieve the desired shade.

How to dye your hair at home.

Rose gold hair dye FAQS

Can I dye my hair rose gold at home?

Good news! This is a relatively easy color to DIY at home. There are a load of rose-gold box dyes you can buy to get the look.

The color you’ll achieve will depend on your base color – the color your hair is now.

If your base color is dark, you may have to bleach your hair to get the right metallic effect.

Can I dye my hair rose gold without bleaching it?

If you’re mid-blonde or lighter – you already have a good base for getting the look.

Go ahead and pick one of the hair dyes below to get the shimmering on-trend hue.

If you’re a brunette or darker – you’ll need to pre-lighten your hair to get the right base.

This means using bleach so be sure to talk to your hairdresser first if you’re not sure.

They’ll be able to tell you if your hair is in the right health and condition to be up for the bleaching process.

You can also check out our guide, How to bleach your hair at home, DIY style.

Does rose-gold hair fade quickly?

It’s one of the coolest colors out there, but what about its fadeability?

Unfortunately, rose-hued locks don’t have as long a life cycle when it comes to fading.

It’s part of the red hair family of colors that fade quickly over time thanks to the red pigments that easily wash out of your hair.

The best thing to do is use only shampoos and conditioners for colored hair that will be gentle on your color and help it last for longer.

What color does Rose gold hair fade to?

Anyone who’s ever experimented with colored hair knows that it’s a bit of a lottery when it comes to predicting how the color will fade.

Rose gold is a particularly tricky shade, as it can fade to anything from brown to platinum blonde.

In general, lighter colors are more prone to fading, so if your rose gold has started to lose its vibrancy, don’t despair – it’s perfectly normal!

How do you get rose gold tint in your hair?

There are a few ways to achieve this look if you don’t want to commit to using chemicals and hair dye.

One way is to use a color depositing conditioner once a week. These conditioners contain molecules that adhere to the hair shaft and help deposit color.

Another way is to use a temporary color spray or gel. These products can be found at most beauty supply stores and are typically very easy to use.

Simply spray or apply the product evenly throughout your hair, then wait for the desired amount of time before rinsing it out.

Keep in mind that these products will only last for a few washes, so you may need to reapply them more frequently if you want to maintain the rose gold tint.

Whatever method you choose, make sure to follow the instructions carefully to avoid damaging your hair. And most importantly, have fun! Experimenting with hair color can be a great way to express your personal style.

Can brunettes go rose gold?

If you’re thinking of going rose gold, but aren’t sure if it will work with your brunette hair, the answer is a resounding yes!

Brunettes can definitely go this super shade. In fact, it can actually be a really pretty look.

The key is to find the right shade of rose gold that compliments your skin tone and overall coloring.

If you have a warmer skin tone, opt for a rose gold with more copper tones.

If you have a cooler skin tone, go for a rose gold with more pink tones.

And if you’re really not sure which way to go, ask your hair stylist for help. They’ll be able to steer you in the right direction and help you find the perfect shade of rose gold for your hair.

Is Rose gold hair hard to maintain?

This is definitely one of the most high-maintenance hair colors!

If you’re considering dyeing your this shade, be prepared to spend a lot of time and money on upkeep.

First, you’ll need to use a special shampoo and conditioner formulated for colored hair.

You’ll also need to make sure you use heat protectant products before you style your hair with heat tools.

And finally, you’ll need to get your hair trimmed regularly to keep the color looking fresh.

So, if you’re willing to put in the time and effort, rose gold hair can be absolutely stunning.

But if you’re looking for a low-maintenance hair color, rose gold probably isn’t the right choice for you!


Parting words

So what about you? Have you rocked the rose gold trend yet or are you waiting for that perfect shade to hit your local drugstore shelves?

We’re not going to judge, but we will say this; if it’s time to dye and there is a hue of pink on your radar – go with it. It may be just the thing you need. Good luck!

Found your perfect shade? We’d love to see it! Tag us on Instagram @coloredhaircare or Facebook and share your hair dye success stories. Looking for more hair care tips? Check out How to Look After Colored Hair: 11 Expert Secrets For Long-Lasting Color.

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Our Research & Review Process

To ensure our recommendations are as comprehensive and reliable as possible, we’ve undertaken an extensive research effort.

We cite scientific evidence and journals, collect real user reviews and gather impartial perspectives from hair stylists, users, and experts in the field.

Additionally, we conduct hands-on testing by using products and applying hair dyes not only on our own locks but also on real human hair extensions and hair pieces of different hair type, textures and lengths.

This rigorous approach allows us to provide you with insights into which products genuinely live up to their promises.

As always – please consult with a professional hair colorist or stylist for advice on how to color your own hair at home. It’s different for everyone!

Author

  • Nicola Freeman, Creative Director & Content Lead

    With over two decades of passionate hair dyeing experience, I've experimented with nearly every shade imaginable. My journey began long before blogging; as an award-winning copywriter in London and New York, I shaped narratives for iconic brands. However, when friends sought advice during lockdown for at-home hair dyeing, I realized my true calling. Beyond being your hair color expert, I'm a mom of two girls, wife to artist Tony, and an avid soccer player!