Ever wish you could test out a new hair color without the drama of commitment? Well, your wish has come true!
L’Oréal is teaming up with Snapchat and Walmart to bring you a virtual hair color try-on experience that’s as easy as scanning a QR code.
With Feria hair dye boxes, you can play around with vibrant shades right in the store aisle.
This amazing AR technology lets you safely and confidently find your perfect color match BEFORE you buy. We even gave this feature a shout-out in our best hair color apps article – don’t miss it!
The Dream Team: L’Oréal, Snapchat, and Walmart
L’Oréal’s Beauty Magic
L’Oréal is always ahead of the game when it comes to beauty innovations. Their latest goal is to make hair color fun and easy for everyone.
Using the latest tech, they want to transform how we think about hair coloring, making it a super interactive and personalized experience.
Snapchat’s Playful Touch
Snapchat is famous for its fun AR filters, and now they’re letting you try on different hair colors in real-time.
This seamless experience makes it super easy and fun to see how new shades will look on you.
Walmart’s Handy Help
Walmart’s huge network of stores makes it the perfect place to roll out this tech. With QR codes on Feria hair dye boxes, you can try new colors right in the aisle. This makes DIY hair coloring more accessible and convenient than ever.

Table of Contents
How to Try On Virtual Colors
Simple Steps to Gorgeous Hair
- Scan the QR Code: Find the QR code on Feria hair dye boxes.
- Open Snapchat: Fire up the Snapchat app and access the AR filter.
- Try On Colors: Experiment with different hair colors in real-time.
Our Experience with L’Oréal’s Virtual Try-On App
We’ve had a blast with L’Oréal’s virtual try-on app, which we reviewed in our best hair color apps article. Here’s what we loved about it:
- Pros: The app is super easy to use and provides a highly realistic preview of how different colors will look on your hair. The range of shades is impressive, and the real-time feedback makes it fun to experiment with multiple colors. Plus, the AR technology is incredibly accurate, capturing your hair’s natural flow and volume.
- Cons: While the app is fantastic, it does require good lighting and a plain background to work best. Some users might find the initial setup a bit tricky, but once you get the hang of it, it’s smooth sailing.
Overall, the app offers a fantastic, user-friendly experience that takes the guesswork out of hair coloring. We highly recommend giving it a try!
Why You’ll Love Virtual Hair Color Try-On
Fun Without the Fear
Want to go bold with blue or pink but scared of commitment? The virtual try-on tool lets you experiment with wild colors without any fear.
Perfect for those who love to express themselves but don’t want a permanent change.
Find Your Perfect Shade
Seeing is believing! The virtual try-on tool shows you how different colors will look on you, making it easier to find the perfect shade.
Whether you want a subtle tweak or a dramatic change, this tool has your back.
DIY Made Easy
Choosing the right product has never been easier. This tool encourages at-home hair coloring, saving you time and money while letting you experiment from the comfort of your home.
Safe, Nourishing Products
L’Oréal’s products are top-notch, designed to nourish and protect your hair while delivering vibrant color.
With the virtual try-on tool, you can confidently choose a shade that’s perfect for your style and hair type.

Trending Hair Colors You Must Try
Stand Out with Bold Colors
Ready to make a statement? Bold shades like blue, purple, pink, and red are a must-try. These colors are perfect for expressing your unique personality and standing out from the crowd.
Natural Beauties
If you’re into a more natural look, shades like blonde, brunette, and gray blending are your go-to. These colors enhance your natural beauty without being too dramatic.
Hot Techniques
Get on-trend with styles like balayage, ombre, and bleaching. These techniques add depth and dimension to your hair, giving you a stunning and modern look.
Eco-Friendly Choices
For the eco-conscious, L’Oréal offers vegan and natural hair dye solutions. These products are gentle on your hair and scalp, perfect for those with sensitive skin.
Pro Tips for a Flawless Try-On
Perfect Lighting and Background
For the best results, make sure you’re in good lighting with a plain background. This helps the AR filter capture your hair accurately and provide a realistic preview of different colors.
Hair Prep is Key
Brush your hair and keep it down for a more accurate try-on experience. This ensures the AR filter applies the color properly, giving you a true representation of how it will look.
Play Around with Shades
Don’t be shy! Try on several colors before making a decision. Experimenting with different shades helps you find the perfect color that matches your style and personality.
Let’s Get Colorful!
The virtual try-on tool makes hair coloring more accessible, fun, and safe. You can experiment with different shades without the commitment, helping you find your perfect color with confidence.
Ready to start your hair color journey? Head to your nearest Walmart, scan the QR code on Feria hair dye boxes, and try on different shades with L’Oréal and Snapchat. Discover the perfect color that suits your style and express yourself like never before.
Found your perfect shade? We’d love to see it! Tag us on Instagram @coloredhaircare or Facebook and share your hair color stories. Looking for more hair care tips? Check out How to Look After Colored Hair: 11 Expert Secrets For Long-Lasting Color.

Our Research & Review Process
To ensure our recommendations are as comprehensive and reliable as possible, we’ve undertaken an extensive research effort.
We cite scientific evidence and journals, collect real user reviews and gather impartial perspectives from hair stylists, users, and experts in the field.
Additionally, we conduct hands-on testing by using products and applying hair dyes not only on our own locks but also on real human hair extensions and hair pieces of different hair type, textures and lengths.
This rigorous approach allows us to provide you with insights into which products genuinely live up to their promises.
As always – please consult with a professional hair colorist or stylist for advice on how to color your own hair at home. It’s different for everyone!
