I don’t know about you, but approximately two weeks after getting my roots ‘done,’ they start to look… well, undone! Thank goodness for Color WOW Root Cover Up, my secret weapon against those dreaded root revealing days.
It’s perfect for in-between coloring sessions, keeping your hair looking fresh and fabulous without constant salon visits.
Let’s explore why this little compact has become a staple in my beauty arsenal.
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Table of Contents
- What Makes Color WOW Root Cover Up a Must-Have?
- How to Apply Color Wow Root Cover Up
- What do the reviews say about Color WOW Root Cover Up?
- Which color Color WOW root cover up do I need?
- TOP PICK!
- COLOR WOW Root Cover Up.
- How does it compare?
- Tips for Making Your Root Cover Up Last Longer
- Parting words
- Our Research & Review Process
- Authors
What Makes Color WOW Root Cover Up a Must-Have?
We first recommended Color Wow Root Cover Up one in 8 Best Root Touch-Ups You Need To Know About In 2024.
It looks like an eyeshadow and comes in a great compact with a mirror so you can touch up your roots on the go.
No mess, no gunk, no trying to aim the spray exactly where you need it – these guys have cornered the market in easy-to-apply essentials. It’s kind of like applying an eye shadow to the roots of your hair but the effects are brilliant and it stays on until you wash it off.
This is why it’s even better than L’Oreal Magic Retouch.
Also recommended by:
- Allure who says, “Color WOW Root Cover Up is a lifesaver for anyone in need of a quick fix between salon visits.”
- Cosmopolitan tells us, “This root cover-up powder is perfect for seamless touch-ups on the go.”
- Good Housekeeping mentions, “A top pick for its ease of use and long-lasting results.”
The Color Range
From platinum blonde to deep black, Color WOW has a shade for everyone.
Enza Piazza, a top hairstylist, advises, “Go a shade darker than your current color for the best blend.” This ensures your roots blend seamlessly with your natural hair.
The brush allows for precision and a little goes a long way so you don’t need a lot of powder to hide your roots.
It comes in a wide range of great colors and is one is the best root touch ups we’ve ever seen for blondes and lighter hair.
Pros
Color Wow Cover Up
- Easy to apply.
- It’s not sticky or waxy like mascaras and crayons.
- Less mess than a spray.
- Great coverage.
- Waterproof so doesn’t come off in the rain!
- Long lasting.
- Amazing coverage for lighter colours too.
Cons
Color Wow Cover Up
- It is pricey but a little goes a long way so it’s economical in the long run.
How to Apply Color Wow Root Cover Up
As it’s a powder not a spray, there’s a technique to applying it that will get the best results. Follow our step by step guide for the quickest way to become a pro.
- Dab the powder onto your visible roots using the included brush. (I often use it on my hairline at my temples too).
- Use a pressing motion rather than sweeping to ensure it adheres well.
- Apply sparingly—you don’t need much to see great results.
Do:
- Apply the color to your visible roots – at the hairline, temples and parting.
- Use a dabbing, not a sweeping motion to ensure the powder sticks to your hair.
- Use sparingly. You should not have to use a lot of cover up if you’ve chosen the right color for you.
- Re-apply after after hair wash.
Don’t:
- Don’t use a sweeping motion to apply as this will brush it off!
- Apply too much powder. It will make your hair look dull and the powder more noticeable.
Here’s a great video tutorial that guides you through how to apply it for the best gray hair coverage and gives you some top tips and techniques!
What do the reviews say about Color WOW Root Cover Up?
“I”ve been using the medium brown root cover-up product which is so easy to apply, it’s brilliant. It stays on perfectly until hair is washed.”
“When I first bought it, I bought it as a treat for myself as I thought it was rather expensive for what it was. But it lasts for AGES and works so well that I’ll always buy it now.”
“I find it’s good for my eye brows too! Seems to last well. This is my second one – the other one lasted a year!”
“This matches my hair colour to a tee! Perfect for in between color appts and leaves no yucky residue like other sprays and mascaras I have tried in the past. So glad I found Colour Wow.”
Which color Color WOW root cover up do I need?
Color WOW Root Cover Up comes in every natural colour your coloured hair will need.
The general rule about how to pick the right root touch up for you, is to go a shade darker than your current color.
This is to make sure that when the color blends with your grey roots, you don’t end up with a lighter color than the rest of your hair.
TOP PICK!
COLOR WOW Root Cover Up.
Best for: Easy use and value for money.
No mess, no gunk, no trying to aim the spray exactly where you need it like some of the other best touch-ups on the list – these guys have cornered the market in easy-to-apply essentials.
It’s kind of like applying an eye shadow to your hair but the effects are brilliant and it stays on until you wash it off. And there’s no sticky residue. This is handy little compact is without question the winner for us.
Pros
- Easy to apply.
- Stays on until hair is washed.
- Long-lasting; a single product can last for a year.
- Can be used for eyebrows as well.
- Matches hair color accurately.
- Leaves no unpleasant residue.
- It’s transfer-resistant.
- The brush allows for precise application.
- A little product goes a long way.
- Available in a range of colors.
- Comes in a handy case for on-the-go touch-ups.
- Provides good value for money.
Cons
- Initially, it might seem expensive.
- Requires a careful aim for precise application.
- Might need retouching throughout the day.
Color WOW Root Cover Up Top Tip!
You can also use this as an eyebrow powder!
Thanks to the precise brush and the sticky, staying power of the color powder, this makes an excellent product for thickening you eyebrows too!
How does it compare?
Check out our in-depth comparisons with other root touch-ups out there. These products are reviewed in our best root touch-ups article.
| Product | Best For | Pros | Cons |
|---|---|---|---|
| COLOR WOW Root Cover Up | Easy use and value for money | Precise application, long-lasting, waterproof, no residue, doubles as eyebrow powder | Initially expensive, requires careful aim |
| L’Oreal Paris Magic Retouch | Good coverage for darker hair | Quick application, good color variety, inexpensive | Tricky spray technique, best for darker hair |
| Clairol Root Touch-Up | Permanent touch-up for gray | Long-lasting, precision brush, blends well with salon colors | Strong smell, risk of mismatched colors |
| Keratherapy Root Concealer | Saving money as well as looks | Quick-drying, easy to use, affordable | Limited color range, temporary solution |
| TouchBack PRO Root Touch Up | Easy application | Seamless blending, precise application, variety of shades | Comes off easily, requires frequent touch-ups |
| Garnier Express Retouch | Covering smaller areas | Water-resistant, easy application, good gray coverage | Sticky, tricky applicator |
| Sevich Hair Line Powder | Lighter hair colors | Easy to use, sweatproof, doubles for eyebrows and beard | Small size, runs out quickly |
| Boyd’s Brush It Away | Eyebrows too | Easy to carry, precise application, variety of colors | Temporary solution, needs reapplication |
Tips for Making Your Root Cover Up Last Longer
- Clean and Dry: Ensure your hair is clean and dry before application for better stickiness.
- Layer Lightly: Apply the product in thin layers and build up as needed.
- Use Hairspray: Lightly mist hairspray over the area to set the powder.
- Avoid Touching: Touch your hair as little as possible to prevent the product from rubbing off.
- Refresh as Needed: Keep the compact in your bag for quick touch-ups throughout the day.
Parting words
The Color WOW Root Cover Up is a game-changer for anyone looking to keep their roots in check without frequent salon trips. It’s a bit of an investment, but with how long it lasts and how well it performs, it’s worth every penny.
Ready to try it for yourself? Grab your Color WOW Root Cover Up today and say goodbye to bad hair days!
Found your perfect shade? We’d love to see it! Tag us on Instagram @coloredhaircare or Facebook and share your hair color stories. Looking for more hair care tips? Check out How to Look After Colored Hair: 11 Expert Secrets For Long-Lasting Color.
Our Research & Review Process
To ensure our recommendations are as comprehensive and reliable as possible, we’ve undertaken an extensive research effort.
We cite scientific evidence and journals, collect real user reviews and gather impartial perspectives from hair stylists, users, and experts in the field.
Additionally, we conduct hands-on testing by using products and applying hair dyes not only on our own locks but also on real human hair extensions and hair pieces of different hair type, textures and lengths.
This rigorous approach allows us to provide you with insights into which products genuinely live up to their promises.
As always – please consult with a professional hair colorist or stylist for advice on how to color your own hair at home. It’s different for everyone!
